Steve Abraham

15 Years of Apple’s Homepage »

After 15 years, the layout of Apple.com is still the same: prominently feature the latest product, with 3-4 little boxes below that highlight other recent products and company news. The homepage has become more evident and intuitive each year. Bigger pictures, less copy, bolder text, fewer items to click… It’s like a giant billboard. They stuck with a format that worked and continually refined it.

It's amazing how dated the site looks even just a few years ago.